Sponsor Capital invests in SinunApteekki to support continued growth and development

Finnish private equity investor Sponsor Capital has partnered with SinunApteekki.fi to support the company’s continued growth and development. Founder and CEO Mika Kaarakainen will remain a significant shareholder and continue leading the company going forward. Together, the parties aim to continue building Finland’s leading online wellness retailer, known for its broad high-quality product selection, competitive pricing, and fast, reliable deliveries.

Founded in 2007, SinunApteekki.fi has grown into one of Finland’s largest e-commerce platforms focused on health and wellness products. Headquartered in Kuopio, the company has built a highly profitable and scalable business through long-term entrepreneurial commitment and customer-centric operations. In 2025, the company’s revenue exceeded EUR 22 million, serving more than 150,000 customers annually.

The company offers a comprehensive portfolio of leading brands across nutrition, health, sports, beauty, pet care, and home wellness categories. Over the years, SinunApteekki has established a strong market position driven by customer trust, operational efficiency, and a consistent focus on service quality.

“From the very beginning, the idea behind SinunApteekki has been simple: to make wellness products accessible in an affordable, fast, and reliable way. We earn our customers’ trust every day, and this principle will remain unchanged going forward. With Sponsor Capital, we gain an active long-term partner committed to developing the company together with us,” said Mika Kaarakainen, CEO and Founder of SinunApteekki.

“I am extremely proud of our skilled team, with whom we have built SinunApteekki into a trusted partner for both our customers and suppliers. I believe the partnership with Sponsor marks an exciting new growth phase for all of us”, added Niina Kaarakainen, Deputy CEO of the company.

“We have been highly impressed by SinunApteekki’s journey, values, and development. The company has a loyal customer base and strong future growth potential, both organically and within the broader health and wellness market. The long-term work carried out by the founders and the entire team has created a solid foundation from which we can continue building a nationally recognized consumer brand together”, commented Joni Hämäläinen, Partner at Sponsor Capital.

The company’s personnel will continue in their current roles in Kuopio, and the transaction will have no direct impact on employees, customers, or business partners. Completion of the transaction remains subject to approval by the Finnish Competition and Consumer Authority.

Mergero acted as advisor to the transaction.