What Soft Approach Solves
Clarity before exposure.
Owners often face strategic questions:
▪ Is there real buyer interest today?
▪What is the realistic transaction range?
▪ Would the buyer prefer partnership over control?
▪ Should we sell now or prepare further?
Soft approach answers these questions with real market signals, not assumptions.
How It Works
Test the waters, then decide.
Mergero executes soft launch in a defined process:
▪ High-level information capture
▪ Anonymised mandate profile created
▪ Buyer matching and outreach via MGX.
▪ Buyer feedback and indicative valuation range
▪ Decision gate: proceed / pause / prepare further
You remain fully in control of confidentiality and next steps.
Typical Use Cases
Designed for strategic optionality.
Soft approach is often used when:
▪ Owners are curious about market appetite
▪ Company is not ready for full process
▪ Owner wants to remain passive but visible
▪ Market timing is uncertain
▪ Shareholders want confidence before committing