New Organics Oy strengthens its position as a distributor of natural and high-quality cosmetics and wellness products in Finland by acquiring the Boreas and Nesti Dante businesses in the Finnish market.
The acquisition includes the entire current operations of both brands in Finland, covering customer agreements, distribution channels, and existing inventories. Boreas is known for its effective wellness products, such as foot creams, hand creams, and cold gels. Nesti Dante, on the other hand, is a respected Italian manufacturer of natural, luxurious soaps that has also established a solid presence in Finland.
“This acquisition is a natural continuation of New Organics’ growth strategy. Both Boreas and Nesti Dante are brands whose values and quality standards perfectly align with our portfolio and our commitment to responsible business,” says Ari Vepsäläinen, CEO of New Organics Oy.
With this acquisition, New Organics Oy further strengthens its position as a supplier of premium wellness products to pharmacies, retail, and specialty stores. The goal is to grow the presence of both brands in the Finnish market.
BoreaMed Oy, the seller of the Boreas brand, welcomes the transaction and sees it as an opportunity for the brand’s growth and continuity.
“We are very pleased that Boreas is moving to a company like New Organics, which is committed to high-quality, natural, and customer-oriented product development. We believe the brand is in good hands and will have new opportunities to grow,” says Mervi Koivisto of BoreaMed Oy.